27 Apr 2016
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When interviewed following the successful close of their home’s sale, a convincing majority of homeowners say that one of the most decisive factors came early on: choosing the right real estate agent. The reasons given go further than simply chaperoning the business transaction. The right agent does more than pare down the stress level that […]

27 Apr 2016
realestate-04

The way the ‘curb appeal’ phenomenon applies to a Southern California home for sale is explained simply enough. Like the packaging on a store shelf item, its mission is to break through the competition—to strike a responsive chord with potential buyers. That is the goal, but no Southern California home that’s up for sale can […]

27 Apr 2016
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“Location, location, location!” is one of the few proclamations which needs no verb, no adjective, no preposition to fully communicate its message. Everyone in the Temecula Valley understands—and usually agrees with—its meaning: The location [of something] is all-important. In the commercial context, it used to mean “your store better be situated somewhere that gets a […]

27 Apr 2016
House resting on calculator concept for mortgage calculator, home finances or saving for a house

Sure, even the idea of homeownership is appealing for all of the traditional emotional and lifestyle reasons. Having proprietary control over your family’s center of operations is a goal for most Southern California residents—just as most of us would consider it a necessary evil if professional obligations make frequent moves unavoidable. Travel may be broadening, […]

07 Mar 2016
Spring 16

Southern California’s spring selling season is underway! Okay—it’s understandable if that seems like a somewhat premature announcement, but it is verifiable from any number of sources. Never mind that this year, spring doesn’t officially arrive in the Temecula Valley until March 20th…but that’s only what astronomers say (and they can’t even decide whether Pluto is […]

23 Feb 2016
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Here’s an instant spot quiz— (see what comes to mind within a second or two): If you decide to sell your Southern California home, if you had a crystal ball, what’s the most important detail about the sale result? Quick! Answer! If you’re like seven out of ten people, you were curious about the bottom […]